HealthPoint Research

We use N*CODE to power better decisions in healthcare

What Makes Us Different

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Diagnose

We begin by making a fresh diagnosis. What is really happening in your business? What is most likely to work?

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N*CODE

We use N*CODE – a proprietary insight methodology that leveraging linguistics and behavioral science – to reveal what will really drive customer actions.


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Evidence

It’s a trap to believe that the way we’ve always done things are the best ways. Drawing from outside industries, academic fields and landmark case studies, we inspire and challenge conventional thinking.

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Deliver

All of this leads to executions, built on innovation and evidence, that look and work differently (and better).

What We Do

Diagnose

We uncover what is really happening in your market, and the true forces driving behavior.

Limitations

Traditional market research projects are great (we run those, too), but they have limitations. For example, selection biases and the observer effect will mean that your best market research report will always only be an echo of reality.

Philosophy

Are your advisory boards a true reflection of your target customer base? Is your segmentation data really indicative of groups that meaningfully exist? Are those survey answers accurate, or mostly heuristics and biases?

N*CODE

We always use N*CODE, a proprietary methodology for uncovering better insights.

Advise

Team

HealthPoint Research includes three Principle Consultants who have all led marketing teams in healthcare companies. Between us, we have 60+ years of collective experience, having launched 29 brands, invested nearly half a billion dollars in marketing spend, and sold medications and devices across 50 national markets. We know what your job is like.

Our Approach

For this reason, when you come to HealthPoint Research for ideas and advice, we partner in a way that we know will make sense. We will provide a truthful diagnosis, and a clear set of prioritized actionable steps that we would implement if we were you. You will be proud to share these ideas with your colleagues and be ready to tackle the next stage in your business.

While our consultants have a pedigree in healthcare, we also believe that excellent healthcare strategy can be inspired by best-in-class examples outside of our industry. Our team regularly research non-health industry examples, guest lecture in MBA programs and start-up incubators globally, and participate in academic research in marketing, data science, linguistics, IT and behavioral sciences.

This cross-pollination of ideas is central to our commitment to innovation, and you can expect your advice to be relevant and healthcare focused, but with evidence from across industries.

Execute

Our diagnosis and advice leads to specific actions. We are well equipped to execute toward your goals.

Our Methods

Omnichannel Marketing

Omnichannel Marketing

The HealthPoint approach to omnichannel executions is informed by best-in-class examples inside, and outside, of healthcare. With a firm understanding of customer centricity and the principles of Customer Experience management, our marketing tactics aim to drive both brand equity and sales activations in ratios supported by evidence.

Experiential & Activation

Experiential & Activation

Real life experiences and tangible activation programs can be powerful tools in the marketer’s disposal. We don’t just create beautiful tactile experiences, we design events that are engineered with specific outcomes in mind. Your customers will be wowed, your colleagues impressed, and your brands positively impacted with our experiential and activation executions.

Educational Programs

Educational Programs

Your company and brand are grounded in science, and your customer’s respect can be amplified through impactful educational programs. While every region has different compliance requirements for educational programs, we know that you provide them for specific reasons. We design compliant educational programs that are agile and scalable, with clear objectives and metrics measurement. We go further, using aggregated data to help you better understand your customers via our Programs Insight Reports.

Market Shaping & Public Affairs

Market Shaping & Public Affairs

Markets are elaborate, evolving ecosystems, and act more like biology than machinery. A market shaping execution recognizes this complexity, aims to better understand its dynamics, and then introduces tactics to evolve existing and new markets to increase both brand and customer value. These programs can be incredibly powerful long-term investments that bring about enormous growth potential. Ideally, these are executed in coordination with public affairs and corporate communications efforts to craft a deliberate place in the market.

Patient Support Programs

Patient Support Programs

Your business grows when the patient experiences the full benefit of your product, and this can only happen when they are comfortable and knowledgeable in its use. A well-designed PSP not only increases effectiveness and safety, but also increases the rate of successful outcomes in the mind of healthcare professional customers. Our PSPs are built on the principles of behavioral economics, making them engaging programs that your patients will want to use.

Sales & Marketing Team Training

Sales & Marketing Team Training

You’ve got internal customers, too. If you like the way we do things, we’d love to come and work with your sales and marketing teams in the pursuit of excellence, innovative resourcefulness, and to motivate and inspire your teams.

Early Evaluation / Product Familiarization Programs

Early Evaluation / Product Familiarization Programs

Brand launch is a “once in a brand lifetime opportunity.” More than any other time, the launch phase dictates overall brand lifetime success. Your early evaluation program is designed to allow professionals to become more familiar with your product (and hopefully build a positive initial impression). We’ve found that, when done well, they not only bring on a critical early cohort of customers and hasten market penetration, but also provide you with critical initial feedback. This means agile brand teams can respond rapidly to mitigate problems and capitalize on opportunities, optimizing the launch phase and setting up for effective scaling.

Case Studies

See Our Past Work

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Case Study Uno

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Case Study Dos

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Case Study Tres

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Our Team

The amazing people behind HealthPoint

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Nick Paterson

Support Staff

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Nick Paterson

Support Staff

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Michael Clark

Support Staff

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Stacy Henderson

Support Staff

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Testimonials

This is what people are saying about us

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Sarah Anderson

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