Why We Do All This.
We love the pharmaceutical and medical device industry, but generally speaking, it’s not operating on the cutting edge of marketing and entrepreneurship.
Healthcare companies achieve enormous good for people living with the conditions they aim to treat. We believe it’s time to bring the best examples from outside healthcare to elevate and expand the good work already being done, so that it helps you to help more people.
We are constantly engaged with the leaders in technology, consumer, entertainment, and other non-health industries (along with academic discussions in business, economics, human behavior, data analytics and IT), to find new and better ways of thinking and doing business.
We hope this data-driven, insight-led, innovative approach can help you.